W.L. Gore Digital
Fluoropolymer Experience

Client: W.L. Gore & Associates Inc.
Locations: Newark, Delaware

A series of cumulative touchscreen experiences, this set of digital interactive experience provides the visitor an introductory overview of the material science behind much of the Gore's product success. The digital screens are designed in triptych layout with the center screen acting as the navigation control, and the right and left screens providing both static and animated images and graphics. This digital experience is accompanied by a lab table offering physically artifacts providing a very important tactile and playful element to the story.

A series of 21 interactive screens were designed for this experience in four languages: English, Japanese, Chinese, and Korean. Following this, visitors are guided to the next sequence of experiences focusing specifically on products organized around areas of science.

Disciplines: Interaction Design, Visual Design, UX Creative Direction, Digital and Physical Design Integration

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