W.L. Gore Digital Product Experience

W.L. Gore & Associates Inc.
Gore Capabilities Center, Tokyo, Japan
Gore Innovation Center, Santa Clara, California

A series of touchscreen experiences, the Gore Capabilities Center product experience provides visitors with an in depth look at Gore's diverse products from their material science based approach. Organized around Areas of Science, this experience consists of interactive touch screens and physical artifacts displayed in tandem. Carefully considered from an ergonomic standpoint, the relationship between the digital touch screens and physical display was developed by an iterative process relying heavily on prototyping.

A series of 20 interactive screens were designed for this experience in four languages: English, Japanese, Chinese, and Korean. Following this, visitors are guided to the next sequence of experiences focusing specifically on Gore's analytical capabilities and extensive product testing.

Disciplines: Communication Strategy, Information Architecture, Interaction Design, Visual Design, UX Design, Motion Graphics, Digital and Physical Design Integration

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