Client: W. L. Gore & Associates Inc.
Locations: Gore Capabilities Center, Tokyo, Japan (in progress),
Gore Innovation Center, Santa Clara, California (in use)
A series of touchscreen experiences conceived as part of a larger brand narrative journey, this set of interactive digital screens provides the visitor an introductory overview of the material science behind much of the Gore's product success.
The digital screens are designed in triptych layout with the center screen acting as the navigation control, and the right and left screens providing supporting imagery and graphics, often in slideshow format. The digital experience is accompanied by a lab table displaying physically interactive specimens, providing a tactile element to part of the story.
A series of 21 interactive screens were designed for this experience in four languages: English, Japanese, Chinese, and Korean. Final programming and back end development by Chaotic Moon and T1.
Following this, visitors are guided to the next sequence of experiences focusing specifically on products organized around areas of science.
Disciplines: Communication Strategy, Information Architecture, Interaction Design, Visual Design, UX Creative Direction, Digital and Physical Design Integration