Client: W. L. Gore & Associates Inc.
Location: Tokyo, Japan (In progress)
To be located on the 14th floor of the W Building in the Shinagawa district, the W. L. Gore & Associates Tokyo Capabilities Center is a brand experience center serving the East Asia region highlighting the enterprise's diverse array of products and technological capabilities.
With a heavy emphasis on integrated digital and physical experiences, the Gore Capabilities Center narrative is a series of cumulative experiences intended to provide the visitor with a complete perspective of the brand. It is also a hosted experience where individuals are encouraged in actively engage with the products and displays.
Architecturally, the narrative journey is conceived as a series of light and dark experiences with emphasis on initial glimpses, key framed views, spatial anchors, and threshold moments intended to move the journey along. A fluid spatial layout provides strong visual connection throughout the journey while still maintaining separation of zones.
Content delivery methods utilized include environmental graphics, edge lit and backlit graphics, integrated digital touchscreen and physical displays, and multi-projector edge blending.
Disciplines: Interior Architecture, Environmental Communication Strategy, Furniture & Fixture Design, Physical & Digital Design Integration, Interaction Design, Environmental Graphic Design