The Gore Capabilities Center digital product experience offers visitors an in depth view of Gore’s diverse product portfolio through a material science driven lens. Organized around Areas of Science, the experience combines interactive touchscreens with physical artifacts displayed in tandem. The relationship between digital and physical elements was developed through an iterative, prototype driven process with close attention to ergonomics. The experience includes 20 interactive screens designed in four languages: English, Japanese, Chinese, and Korean. Visitors then progress to a sequence of experiences focused on Gore’s analytical capabilities and product testing.