Client: W. L. Gore & Associates Inc.
Locations: Gore Capabilities Center, Tokyo, Japan (in progress),
Gore Innovation Center, Santa Clara, California (in use)
A series of touchscreen experiences conceived as part of a larger brand narrative journey, the Gore Capabilities Center product experience provides visitors with an in depth look at Gore's diverse products from their material science based approach.
Organized around Areas of Science, the Gore Capabilities Center product experience consists of interactive touch screens and physical product displays contained within freestanding double-sided display walls. Carefully considered from an ergonomic standpoint, the relationship between the digital touch screens and physical display was developed by an iterative process relying heavily on prototyping.
Each Area of Science opens with an introductory screen and then continues to screens dedicated to specific Gore products featuring text, images, line illustrations, slowly rotating background images, and product animations.
A series of 20 interactive screens were designed for this experience in four languages: English, Japanese, Chinese, and Korean. Final programming and back end development by Chaotic Moon and T1.
Following this, visitors are guided to the next sequence of experiences focusing specifically on Gore's analytical capabilities and extensive product testing.
Disciplines: Communication Strategy, Information Architecture, Interaction Design, Visual Design, UX Creative Direction, Digital and Physical Design Integration