Communication strategies for the built environment
Utilizing a combination of physical spatial cues, environmental graphics, motion graphics, and interactive digital installations; we develop content engagement strategies and information architecture specific to architectural experiences.
Physical and digital experience integration
We create physical worlds that are empowered by digital experiences. Seamlessly integrated digital interventions represent opportunities for focused content delivery as well as ambient motion graphics resulting in rich, layered, and nuanced experiences. Grounded in a firm understanding of ergonomics and information design, we offer visual design and interface development for integrated physical and digital interactive displays.
Our process is based upon a phenomenological approach to architecture. In short, it is a human centered design approach which places emphasis on the psychological and emotional impact of physical experience. As a result, we place paramount importance on how your visitor feels throughout the engagement. Our goal is to make your visitors feel good, sparking positive associations and memories. With a strong foundation in space planning as well as furniture and fixtures, we help our clients create spaces that are not only highly functional but also provide opportunities for enriching social, physical, and emotional engagements.
Environmental graphic design
From branding and identity, to signage and wayfinding, including ADA compliance; we employ a wide range of graphic elements to create identifiable, experience-rich, and easily navigable places.
Furniture & Fixtures
Signage & Wayfinding
At its most fundamental level, this entails a communication strategy specific to architectural experiences involving physical spatial cues, environmental graphics, motion graphics, and digital interactive installations.
A narrative journey will often consist of a series of smaller cumulative experiences, all of which are considered relative to space, movement, and time.
With varying levels of engagement among visitors, we espouse the use of hierarchical information architecture, clear messaging, and multiple content delivery methods.
Interactive features represent opportunities for individuals take authorship and co-create their experiences resulting in unique and personal narrative journeys.
Tangible, encompassing, and multi-sensory; the experience of architecture and physical space has the potential for great impact and even transcendence.
Our process is rooted in a phenomenological approach to architecture, which is the study of architectural design based upon subjective experience.
Ergonomics, space planning, and maintenance needs such as access and cleaning are also carefully addressed when considering how these spaces will function going forward.
This is both a narrative and physical journey, engaging both conscious and subconscious understanding.
Physical experiences can have profound emotional impact.
A multi-sensory brand experience underlines the importance of the interplay between the five senses, movement, and time.
Positive emotional experiences influence customer perception, promoting openness to new experiences as well as memory codification.
Emotional engagement includes feelings of not only fun, awe, adventure, and delight; but also calm and sense of repose.
In retail settings, consumers respond not only to the product but also the environment, which plays a pivotal role in setting the overall tone of the experience.
Our process is based on an iterative design process that begins with an in depth understanding of client goals. It is also a highly collaborative process; entailing a journey of discovery, ideation, experimentation, and ultimately implementation.